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Thinking Web 2.0

Web 2.0, the idea that a second-generation Web is developing, has been getting a lot of attention lately. Sites are describing themselves as “Web 2.0” sites, investors are looking for “Web 2.0” sites, and it’s becoming a popular tool for framing discussions about the future of the Internet.

It’s also generating its share of controversy, with many thinking that the idea is vaporware or not much more than marketing hype. It’s a flawed term, because many of the ideas that it encapsulates don’t really have anything to do with the Web, but instead relate to other ways of working over the Internet. Also, most of the so-called “2.0” ideas have been important parts of the Internet since early on.

I’m not convinced yet that Web 2.0 represents much more than a renewed since of optimism in the potential of the Internet. Nevertheless, it’s worth reviewing as a framework for looking at the future of your website or ebusiness, and at the future of the Internet itself.

Offsite Link: Thinking Web 2.0

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