The Lewin Group’s Elisabeth Lewin is featured in an excellent article by Rachel Sokol at TechWeb about trends in online content.

“If you can’t find a show you like, you can, fairly easily, create your own show,” said Elisabeth Lewin, publisher of PodcastingNews.com, which offers tutorials on how to use services like Blogger or Feedburner to create and host podcasts. Sites like iPodder.org and iTunes.com are podcast clients that allow users to subscribe to every version of a specific podcast. Via these clients, each production of a show is automatically downloaded to a users’ hard drive or media player.

Lewin believes podcasting will keep growing until broadcasters look at podcasting first and radio as an afterthought. “Podcasts can make money from Internet distribution in addition to radio distribution,” she said.

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