Cyber attacks hindering growth of ecommerce
Phishing and other cyber attacks are undermining consumer confidence in online commerce, according to a recent Gartner report. These cyber attacks may also have a direct effect on the growth of ecommerce.
Three out of every four online shoppers surveyed said they are more cautious about where they buy goods online, and one out of three reports buying fewer items than they otherwise would, because of security concerns.
“Companies need to take steps quickly to beef up online security,” states Gartner’s Avivah Litan. “Businesses cannot rely on the Internet to lower costs and improve marketing efforts indefinitely if consumer trust continues to decline.”
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